New truck sets path for wider re-brand at Barton Windows Ltd.
With a commitment to business improvement and development, leading aluminium fabricator Barton Windows Ltd has invested in a new commercial truck.
It’s the first step towards the company’s rebrand process to Euralite, named after its range of aluminium cladding and decking products, suitable for commercial, construction and residential applications.
Barton Windows Director Ian Smith comments: “Our new branded van will allow us to deliver our products ourselves without having to rely on external companies – it’s a vital part of our service, both in terms of reliability and efficiency, and also when it comes to quality control as we transport our products.
“The new van has been a great addition to our operation, and with the new Euralite branding, I see it generating a number of enquiries and ultimately increasing sales.
“The investment is part of Barton’s wider strategy to rebrand to Euralite, something which we are keen to see progress and thrive in the coming months.”
Since October last year, Barton has been a subsidiary company of Modular Group Investments (MGI), an investment firm that helped in the launch of Euralite, as part of a wider scheme to develop the UK’s modular construction sector.
CEO Nick Cowley comments: “There’s huge demand for aluminium decking and cladding across the UK construction market, especially within modular construction, and for architects, developers and others looking for a reliable, long-lasting and sustainable alternative to timber, Euralite is set to be a market-leading aluminium range.
“We’re therefore more than happy to support Barton as they re-brand to Euralite – the new branded van is a huge first step, and I very much look forward to seeing how the company prospers and grows in the next year.”